I was near the assistance desk and overheard the following discussion.
Just a bit of proof that the 90s are returning! If you don't agree just have a look inside a DC New 52 book or at the Valiant relaunch?
A. How many of this new ethnic Avengers title shall I order?
B. Who is writing it again? Oh it's Al Ewing. As much as I love Al it's not gonna be big is it.
A. So how many?
B. Order just enough to get the variant.